It all began with an idea.
Our logo integrates the supportive symbol of a heart, merged with the letter 'N' representing the 'Now' in NOWISLIFE. The 'N' delivers a sense of support and love - a reflection of our core values.
Living in the now and the importance of mental health is the cornerstone of our brand ethos. We plan to offer stylish clothing designed to serve as a constant reminder for all individuals, highlighting the significance of every single moment of our lives.
The Creator
“I spent my life wanting to build a brand. Nowislife name was always part of my plan, but I never knew how exactly. Series of life events made me realize I wanted to highlight mental health and build a brand on love and living in the moment.”
- Matthew Hofbauer